Viral Marketing, Marketing Strategies for Online Businesses
Today’s online business is indeed very promising, let alone supported by diverse marketing methods so that it can generate substantial profits. One marketing technique that is often used is viral marketing. This type of marketing technique is indeed quite appropriate to be used in the current digital era. Viral marketing has a concept that is almost the same as word of mouth or which can be said as a method of spreading messages to consumers through words. The concept of technical marketing is more utilizing the use of social networks in cyberspace. This marketing technique serves to encourage someone to relay the message or product information in a strong, regular, and sustainable manner. In this way, consumers will have a strong memory for the products offered. To understand more about marketing techniques, the following is an understanding and application of viral marketing strategies in the business world.
Definition of Viral Marketing
Viral marketing is a marketing strategy that will encourage individuals to convey a marketing message to other individuals. So that it will create an exponential growth potential in the exposure and influence of the marketing message. Like a virus, this type of marketing strategy utilizes fast multiplication to send messages to thousands of individuals, even millions. If the traditional marketing strategy is often heard the term “word of mouth”, then the same thing is also known in the internet world with the term viral marketing, or creating a buzz, leveraging the media, or network marketing. The workflow of viral marketing is as follows:
Someone gets an idea or ideas.
Then the idea or ideas cause a reaction to the person.
Someone willingly or unwillingly will help spread the idea.
Furthermore, more people get the idea.
Every new person has the potential to react to the idea and help spread it to others.
The process repeats itself, and so on until it becomes viral.
How Viral Marketing Works
Viral marketing can develop through the internet, duplicating itself more and more like the workings of a computer virus. Therefore, in its use, viral marketing requires an internet network connection. This type of marketing strategy can work by disseminating information through a database of registered internet users for mass use. For example, from free electronic websites such as Yahoo, Hotmail, or Gmail that provide free e-mail services and offer a variety of product offerings along with the e-mail service. This type of marketing strategy is a modern marketing strategy that promises the popularity of the products being marketed. Moreover, people are always connected to the internet connection to access features for free. Creative ideas are really needed in this type of marketing because internet users are smart enough to choose content that is pure as information and which is a business or advertising strategy.